Wrigley’s chewing gum "dental" umbrella brand Orbit was struggling to gain market penetration due to the disjointed communications of their multiple sub brands. So we created a long-term, integrated ecosystem to unify the brands. We wrote a story about a quirky bunch of fictional characters called Dentists In Orbit.

To support the new brand story we launched a digital platform as a gateway to multi-channel campaigns that included online gaming, video, mobile, display, social, promos and activations.

A hit with consumers and Orbit marketing team, this brand platform was live for 5 years.