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© 2017 by Natasha Podogova.

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Integrated Campaign - Wrigley

Wrigley’s chewing gum "dental" umbrella brand Orbit was struggling to gain market penetration due to the disjointed communications of their multiple sub brands. So we created a long-term, integrated ecosystem to unify the brands. We wrote a story about a quirky bunch of fictional characters called Dentists In Orbit.

 

To support the new brand story we launched a digital platform as a gateway to multi-channel campaigns that included online gaming, video, mobile, display, social, promos and activations.

 

A hit with consumers and Orbit marketing team, this brand platform was live for 5 years.

Concept | Art direction |

Design |