Integrated Campaign - Wrigley

Wrigley’s chewing gum "dental" umbrella brand Orbit was struggling to gain market penetration due to the disjointed communications of their multiple sub brands. So we created a long-term, integrated ecosystem to unify the brands. We wrote a story about a quirky bunch of fictional characters called Dentists In Orbit.


To support the new brand story we launched a digital platform as a gateway to multi-channel campaigns that included online gaming, video, mobile, display, social, promos and activations.


A hit with consumers and Orbit marketing team, this brand platform was live for 5 years.

Concept | Art direction |

Design |

Do not hesitate to contact me to discuss a possible project or learn more about my work.

© 2017 by Natasha Podogova.