Experiential Installation
for KIA at the MIAS Auto Show
Me and my team designed a compelling visual concept and created engaging video content for KIA Motors' exhibit at the MIAS Auto Show. To break away from the conventional static display of cars, we delivered an innovative solution: "A Journey Through Space and Time." This idea blends hypnotic footage of natural elements with dynamic abstract urban landscapes, creating a visually immersive experience that metaphorically unleashes the cars.
Concept | Creative direction |
Experiential Design | Production
KIA MIAS NEW MODELS UNVEIL VIDEO
The video content was showcased on a 14 x 4 meter LED wall, providing a striking backdrop for KIA Motors' display. The installation ran throughout the two days of the MIAS Auto Show, offering visitors an unforgettable visual journey that intertwined the essence of nature and the rhythm of urban life, all while highlighting the dynamic spirit of KIA's vehicles.