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© 2017 by Natasha Podogova.

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Every Minute Matters

Global Campaign

We have launched a global campaign for GlaxoSmithKline's fast acting pain relief product. The campaign was designed to inject the brand with vitality and shift away from its historically clinical nature. Spearheaded by a dialogue-driven TVC - unusual for Panadol global comms - we utilised this property to amplify the campaign online. We also created a localized version for the Malaysian market, set in the bustling late night food scene so prevalent in Malaysian culture. 

Concept | Creative direction |

Art Direction | Design | Production |

Post Production |

We've also created a GIF campaign to drive the message on social.

Celebrating all the "busy heads" out there.

No matter what they may be busy with.

More examples of campaign assets here.

Product Claim Key Visual.

3D artwork of product claim for media tool kit.