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Every Minute Matters

Global Campaign

We have launched a global campaign for GlaxoSmithKline's fast acting pain relief product. The campaign was designed to inject the brand with vitality and shift away from its historically clinical nature. Spearheaded by a dialogue-driven TVC - unusual for Panadol global comms - we utilised this property to amplify the campaign online. We also created a localized version for the Malaysian market, set in the bustling late night food scene so prevalent in Malaysian culture. 

Concept | Creative direction |

Art Direction | Design | Production |

Post Production |

Global Campaign - GSK

Global Campaign - GSK

We've also created a GIF campaign to drive the message on social.

Celebrating all the "busy heads" out there.


No matter what they may be busy with.

More examples of campaign assets here.

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