Intro Animation for a design thinking course.
The Executive Education Team at the d.school/ Stanford University tasked us with creating an intro animation for their design thinking course called Customer Focused Innovation. Our brief was to capture the d.school spirit:
"We're looking for something playful and simple, with an underlying sophistication. Witty but with a hand made feel and not too labored over. Let’s keep the aesthetic slightly raw / prototype-ish. The tone is energetic, accessible and bold. Our methods and tools are human-centric, playful, fresh and constantly evolving."
Concept | Creative direction |
Directing | Producing |