Every Minute Matters

Global Campaign

Global campaign for GlaxoSmithKline's fast acting pain relief product. The campaign was designed to inject the brand with vitality and shift away from its historically clinical nature. Spearheaded by a dialogue-driven TVC - unusual for Panadol global comms - we utilised this property to amplify the campaign online.

Concept | Creative direction |

Art Direction | Design | Production |

Post Production |