2FOODS - U.S. Launch: Branding, Activations,
Trade Shows, Tastings
The Gâteau Chocolate cake became an instant hit. At trade shows and tasting events.
Brief: 2FOODS is a Japanese plant-based lifestyle brand blending innovation, pop culture, and culinary craftsmanship to bring joyful food experiences to the world.
As 2FOODS expanded from Japan to the U.S.,
we created a vibrant brand platform around the flagship Gâteau Chocolate to win hearts, tastebuds - and wholesale interest - at shows and live events.
My Role: Creative Director - led brand/platform strategy, conference/exhibition & event collateral, visual direction, and launch content; directed the look/flow for trade-show activations and tastings; designed a food-expo booth and coordinated production with partners.
Creative Direction | Brand Strategy | Event Collateral | Conference Design | Experience Design | Brand Activations
2foods
2FOODS has successfully launched in the US with their flagship product - premium plant-based dessert Gâteau Chocolate.
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Experience Design:
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Trade-show booth (modular) - welcoming tasting bar, product pedestal, hidden storage; clear line-of-sight to hero product and claims. (Designed and coordinated production.)
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Sampling program - for Expo West and Vegan Women Summit.
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B2B buyer kit - sell-in deck, pricing sheets, spec one-pagers; branded lead-capture form (digital + paper).
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Conference-ready assets - large-format headers, aisle flags, motion loops, product story wall.
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Social & UGC
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The Gâteau Chocolate cake became an instant hit. At trade shows, tasting events and on food infliuencers socials.
